Google Ads API Integration

Understand Your Advertising Performance in Business Context

Verumate uses the Google Ads API to retrieve authorized advertising performance data for analytics and business intelligence purposes.

Verumate connects your Google Ads data with your broader business analytics to help you understand what is happening, why it is happening, and what you should investigate or do next.

Instead of looking at advertising metrics in isolation, Verumate can analyze Google Ads performance together with connected data sources such as Google Analytics 4 and Google Search Console.

This gives decision makers a more complete view of advertising, website and search performance.

What Verumate Analyzes

When a customer authorizes the Google Ads integration, Verumate can retrieve and analyze relevant advertising performance data available through the Google Ads API, including information such as:

  • Campaign performance

  • Ad group performance

  • Impressions

  • Clicks

  • Click-through rate (CTR)

  • Advertising cost and spend

  • Cost per click (CPC)

  • Conversions

  • Conversion value

  • Performance trends over time

The specific data available depends on the customer’s Google Ads account and the permissions authorized by the customer.

Why Verumate Uses Google Ads Data

Google Ads data helps Verumate answer business-performance questions that cannot always be answered from website analytics alone.

For example:

Why did conversions decrease?

Verumate can investigate advertising performance changes and compare them with other connected business signals.

Which campaigns are performing best?

Verumate can identify meaningful differences in campaign performance and help users understand where results are coming from.

Why did advertising spend increase?

Verumate can investigate changes in spend and related performance metrics to help the user understand what changed.

How is paid traffic performing compared with organic traffic?

When Google Ads, Google Analytics 4 and Google Search Console are connected, Verumate can use these sources together to provide broader context around acquisition and website performance.

Google Ads + GA4 + Google Search Console

Verumate is designed to bring business data together rather than analyze each source independently.

A typical investigation can follow this pattern:

Google Ads → GA4 → Google Search Console → Evidence → Investigation → Insight → Recommendation

For example, a user may ask:

“Why did my website conversions fall this month?”

Verumate can use the connected data sources to investigate relevant changes in paid acquisition, website activity and search performance before providing an evidence-backed explanation.

Read-Only Analytics Access

Verumate uses Google Ads data for analytics and business intelligence functionality requested by the customer.

The Google Ads integration is designed for retrieving and analyzing advertising performance data.

Verumate does not use the integration to manage advertising campaigns.

What Verumate Does Not Do

Verumate does not:

  • Create Google Ads campaigns

  • Modify Google Ads campaigns

  • Pause or delete campaigns

  • Change advertising budgets

  • Place advertisements

  • Initiate advertising spend on behalf of customers

  • Sell Google Ads data

  • Use Google Ads data for unrelated purposes

The integration is intended to provide analytics and business intelligence based on data authorized by the customer.

Customer Authorization and Control

Customers control which Google services they connect to Verumate.

Google Ads access is provided through Google’s authorization process. Customers can revoke access through their Google account.

Verumate only requests the permissions required to provide the functionality described on this website and in the Google API Data Usage & Limited Use Compliance documentation.

Data Security and Privacy

Verumate treats connected business data as customer data and applies appropriate security controls to protect it.

Information about Google API data usage, security, customer control, retention and privacy is available in our:

Google API Data Usage & Limited Use Compliance

and

Privacy Policy

Built for Business Decision Makers

Verumate is being built as a Virtual Business Analyst that connects business data and turns it into evidence-backed insights.

Google Ads is one of the data sources that enables Verumate to understand the relationship between advertising activity, website performance and business outcomes.

Connect your data. Understand what changed. Find out why. Decide what to do next.